Industry Specifics

In manufacturing, a generic keyword strategy fails because it ignores the technical language your customers use. I ensure your digital presence highlights:

• Critical Certifications: ITAR, ISO, AS9100, and FDA compliance are treated as high-value search terms.

• Equipment Capabilities: Ensuring your 5-axis CNC machines or 1,000-ton presses are the first things a buyer finds.

• Niche Material Expertise: Optimizing for specialized needs like Inconel machining, medical-grade plastics, or aerospace-grade composites.

• Others can benefit: While my core expertise is industrial, any company with a technical sales cycle or high-compliance requirements—such as industrial distributors, logistics providers, and B2B engineering firms—benefits from this procurement-first approach. By applying the same rigorous vetting standards used by manufacturers, I can help these businesses optimize for professional buyers who value technical accuracy and long-term reliability over flashy marketing. This ensures your digital presence satisfies the scrutiny of sophisticated clients and turns complex service offerings into clear, searchable competitive advantages.

Ready to see how I’ve moved the needle for a couple of my clients? View my procurement-grade case histories for a deep dive into industry-specific results. You will see the type of regular reporting that I can provide for your company as well.